Before there was “Giving Tuesday”, there was Lotta Hitschmanova!

It is, I believe, no exaggeration to say that Lotta was the greatest fundraiser that our country has ever known. Indeed, she wrote the book on fundraising long before there were professional fundraisers, or any fundraising books at all.

Today is November 28th, “Giving Tuesday”, and thousands of Canadians will be responding to fundraising appeals from charities and non-profits across the country.

Coincidentally it is also the 108th anniversary of the birth of Dr Lotta Hitschmanova (1909-1990), a WWII refugee to Canada who profoundly shaped the society she encountered in her adopted homeland, and indeed, she planted the very seeds for the “Giving Tuesday” that we are celebrating today. Continue reading